![]() ![]() “The whole filming experience was surreal and unreal! As a start-up brand we were pinching ourselves to even have this opportunity and potential exposure on TV. “All I had to do was present some of our snacks, I think our pitch went down well and we tried to get across who we are and how we like to do things a bit differently… We always say "we stand out, so you fit in", so that’s what we tried to do! Having passed the initial assessment rounds, Crave was then invited to the Aldi HQ to present products to Julie Ashfield, Managing Director of Buying at Aldi. “My inspiration for Crave was seeing that so many free-from foods were either bland and boring or firmly focussed on health, I wanted to shake things up, bring bold flavour and a bit of fun.” Having started with two very successful free-from chocolate bars, Rob then went on to launch the snacks, Pickled Onion Monster Feet and Smokey Flavoured Streakers. ![]() Having launched Crave in 2020, Rob set out to develop tasty foods which are allergen free so that no one need miss out. They can only say no right? So, we entered online and thought nothing of it”, says Rob. “We almost didn't enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. Rob Brice and his free-from brand Crave successfully made it through the initial assessment rounds of the competition before making it to the final in the store cupboard category. The Store Cupboard episode of the Channel 4 TV Show Aldi’s Next Big Thing aired last night (17th November) and follows British food and drink start-ups who are looking to become the next big thing. A Kent start-up brand has won Channel 4 TV show Aldi's Next Big Thing.įounder Rob Brice, who is from Pluckley, is celebrating the after winning the competition which rewards the category winners with a listing in retail giant Aldi. ![]()
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